Our team works remotely and fully online. We are open and will stay open throughout the coming months. Signup Now.
Home » Blog » Real estate photography tips from the professionals themselves

The PropertyNow Blog

Real estate photography tips from the professionals themselves

Everyone knows great photos sell property, but we also know it’s not easy taking them. 4 professionals share their real estate photography tips. Let’s be honest. First impressions count and buyers tend to equate poor photos with a shoddy property. So quality, eye-catching images are essential when it comes to selling your home. Let’s look at some real estate photography tips – including some handy insights from the professionals.

‘Prep’ each room

Most professional photographers prep a room before they take photos. This means making sure there isn’t too much clutter or furniture in odd places that will disrupt the flow of a photo. Many offer real estate styling as part of their overall service because they understand how to make a room visually appealing for photography.

Seek the best perspective

Property comes in all different styles, shapes and sizes. And no two rooms are similar. You want to use the furniture, windows and layout in the room you’re photographing to create the best visual flow. Your photo needs to lead the eye inwards through the room. So taking your photo from behind a couch, for example, isn’t the best angle because your visual flow is disrupted. When it comes to composition, Stefan Young, Real Estate Photographer and Director of Capture Real Estate advise, “The wider the shot the better. You want to capture as much of a room as possible, so shooting wide angle from corner to corner works well. The height of the camera is also important. At Capture Real Estate, we tend to position our tripods at ‘light switch’ level, this way you won’t have empty spaces of ceiling or floor, you capture the right amount of detail in a room.”

Enhance natural lighting for external shots

Pick the best time of day most suited to your property. This depends on the direction your property faces and the amount of natural light available. You want to enhance the light you have and avoid shooting into the sun. According to real estate photographer Phil Blackman of Pixelworx Images,“It’s about the hardness, softness and colour of the light. Often, the light can be better later or earlier in the day when the sun is lower in the sky and less severe. When the sun is glary, it creates too much contrast between light and dark spaces.” Realscope Photography takes many of their external shots at dusk with all the lights in a property turned on. “This creates a sense of glamour and adds visual impact,” says Amy Hope, Director of Realscope. “It needs to be early enough to have natural lighting so you can capture all the detail in the garden, but still have the warm glow from your windows.”

And a few tips from us?

Go that step further and add a few props to enhance the ambience, such as a bottle of wine with glasses on the table, flowers or colourful cushions to revitalise a tired room. Avoid amateur photography errors, such as using a crooked angle, unfocused images or catching your reflection in a mirror, or (if using your iphone) holding it vertically instead of horizontally! Include the basics but stay clear of unnecessary photos. Buyers tend to expect an outside shot, plus a shot of the kitchen, lounge room, bedrooms and bathroom. Leave an important photo out and they may feel you’re trying to hide something (on the other side, don’t overload potential buyers with photos either). Adjust brightness or contrast of images to increase appeal. If you decide to crop a photo, keep it to a ratio of 4 wide to 3 tall as photos with other aspect ratios don’t display well on realestate.com.au. Consider hiring a professional. While it’s not for everyone, you can’t beat having professional images that enhance the appeal of your home.

At the end of the day, great photos sell property…

It’s tempting to whip out your camera and start shooting away. But great photos take planning, consideration and a little know how.

A 5-step approach to selling a house without an agent to get the best return

Why spend tens of thousands on agent commissions? Selling a house without an agent is steadily gaining momentum among sellers...

a woman pointing to a floorplan on her laptop's screen

6 Impacting Factors That Bring Property Value Down

Property prices around the world rise and fall in cycles, impacted by influences such as the economy, interest rates, and...

Showcase your home through a 3D virtual house tour

When it’s difficult for buyers and tenants to view your property in person, why not let them view it from...

a man and a woman happily getting the keys from an agent

Cooling-off periods for property: 4 things you should know

Property tends to be one of our greatest investments. As a result, buying property is a huge decision – especially...

a hand holding a pink ceramic pig

3 Things You Should Fix Before Selling Your Home

When it’s time to sell, you want to maximise your property’s sale potential and the one thing that puts buyers...

a man and a woman getting the keys to their new home

Property Settlement: What Happens and What Should You Do?

When selling your home, settlement day is the end of a chapter and the start of a new chapter. You’re...

a cube-shaped modern house in red, black, and white colours

The hidden fees for selling a house

When selling property, many people use their final sales price as their determining success factor, forgetting to detract all the...

a cartoon of a man using a giant umbrella as a shield against viruses

Open House During Pandemic – How to Manage It

Not sure how to manage your private inspection or open house during pandemic? We have all the answers for you. ...

an artist's rendition of a virus

5 ways to adjust your property sales plan for Covid 19

The Coronavirus pandemic has grounded planes, closed down restaurants, and caused panic buying across the globe, but amid all of...