How can you list on realestate.com.au without an agent?
The major portals don’t take standard for-sale listings from private individuals. They take them from licensed real estate agencies, which is why “just put it on realestate.com.au myself” isn’t an option for anyone, no matter how determined.
That gap is what a whole category of business exists to fill. Online agents (you’ll also see them called online real estate agents, flat-fee agents or private sale services) hold a real estate licence and list your home on the portals under it, while you stay the named contact and run the sale yourself. Instead of taking a percentage of your sale price, they charge a flat fee. You get the portal’s audience and a licensed agency behind the listing; you keep control of the campaign.
How to get your home listed online
Sign up and tell us about your property
Address, property details, and your asking price. If you’re not sure on price, start with a free property value report.Add your photos and ad copy
Upload your own, or add professional photography and copywriting from the optional add-ons.We check and publish your listing
We review it against the portals’ rules, then publish it to realestate.com.au, Domain and our partner network.
Will my listing look different from an agent’s?
No. Your home appears in the same buyer searches as other standard agency listings, on the same kind of listing page, with the same photo gallery, map and enquiry tools. Buyers see a home for sale, not a category of seller.
Prominence is a separate question. Where a listing sits in the results depends partly on the portal’s paid placement upgrades, and those are open to you exactly as they are to an agency. See the realestate.com.au listing upgrades if you want your listing higher up the page.
Can’t I just sell on Facebook Marketplace or Gumtree?
You can, and as extra exposure it does no harm. The difference is what each platform is built for.
Facebook Marketplace and Gumtree are general marketplaces, where a house sits alongside couches and cars. realestate.com.au and Domain are built for property: buyers filter by suburb, price, bedrooms and land size, save their searches, and get an alert the moment something new matches. That machinery is what puts your home in front of someone already looking in your area.
Use the general marketplaces as an extra channel if you want. Just don’t use them instead of the major property portals.
What can I manage online once my listing is live?
Nearly all of it. From your account you can change the price, swap photos, rewrite the ad and watch enquiries as they arrive, whenever you like, without asking anyone. Changes flow through to the portals.
Enquiries themselves run through a buyer enquiry system that works around the clock: every enquiry is captured and passed to you by phone and email, so nothing is lost to an unanswered office phone. If you want them pushed harder, optional upgrades add instant SMS alerts when an enquiry lands, automatic SMS replies to buyers, and direct connection of buyer phone calls to your mobile. They’re all on the add-ons page.
There’s a reason we’ve won the ProductReview Real Estate Award 6 of the last 7 years
Can the contract and settlement happen online too?
Much of it, yes. Electronic signing is commonly used for contracts now, and most settlements in Australia run through an electronic conveyancing platform such as PEXA, with your conveyancer or solicitor handling that side on your behalf.
It isn’t uniform. Some documents and some jurisdictions still work differently, and your conveyancer or solicitor will tell you what your sale needs. What happens on settlement day walks through how the modern process runs.
Selling online doesn’t mean selling alone
That depends on the online agent you choose. Support is the single biggest difference between flat-fee services: some are little more than a listing form with a help inbox, while others have licensed agents behind the desk. Before you settle on one (us included), ask who you’d talk to when something goes sideways, and on which days.
With PropertyNow there’s a team behind the screen that includes licensed real estate agents, available seven days a week, and they’ve supported private sellers for more than 20 years, with more than 4,000 Trustpilot reviews to show for it. When something needs a human (a buyer playing games with a low offer, a question about what happens next), send a message, an email or open live chat and you’ll get a real person here in Australia who can see your listing in front of them. Ring us instead if you’d rather.
Most of the administration can happen online. The obvious exception is the inspection itself: buyers still need to walk through the property, and when you sell this way, you’ll be the one showing them around. No bad thing, since nobody knows the place better than you do.
Work out what a commission would cost you
Put in your price and see the difference between a percentage commission and one flat fee.
