Advertise on Realestate.com.au

Realestate.com.au is where the buyers are. It’s the first place most Australians look when they’re house-hunting, so getting your home onto it is one of the most important things you’ll do in a sale. Which raises the obvious question for anyone selling privately: can you just put it on there yourself?

The short answer is no, not directly. But you can absolutely get on there without handing a traditional agency tens of thousands in commission. Here’s how it works and what it costs.

Can a private seller list on realestate.com.au directly?

No. Realestate.com.au only accepts listings from licensed real estate agencies, not from private individuals. Domain works the same way. So even though it’s completely legal to sell your own home without an agent in every state, you can’t upload your listing to the big portals as a private seller on your own.

That leaves you two ways onto the portals:

A traditional agent, who lists your property and charges a commission, typically 2 to 3 per cent of the sale price.
A licensed flat-fee service, which holds a real estate licence and lists your property on the portals for you, for one set fee, while you run the sale yourself.

The second option is where PropertyNow fits. We’re a licensed agency, so we can put your property on realestate.com.au and the other major portals for you, while you keep control of the sale and keep the commission. We list the property as the agency, but you run the campaign and deal with buyers yourself. We’re not negotiating on your behalf the way a commission-based agent would, and that’s the point: you stay in control.

How listing through a flat-fee service works

Sign up and build your listing. You create your property listing online: photos, description, price and details. You can take your time and change anything before it goes live.
We upload it to the portals. When you’re ready, we publish your listing to realestate.com.au, Domain and the other major property websites as the licensed agency.
Enquiries come straight to you. Buyers contact you directly through our system, and you handle inspections and offers yourself, with our team on hand seven days a week if you need them.
You settle the sale. Once you accept an offer, your conveyancer or solicitor handles the contract and settlement, exactly as they would in any sale.

You keep control, you see every enquiry and offer, and you save the commission a traditional agency would have charged.

What does it cost to list on realestate.com.au?

Through PropertyNow, a single flat fee of $979 puts your property on realestate.com.au and the other major portals, and it stays there until the property sells. No commission, no hidden fees.

Put that next to an agent’s commission and the gap is stark. On an $800,000 sale, a 2.5 per cent commission is $20,000. The flat fee is $979. Our commission savings calculator shows the difference on your own price in about ten seconds.

Can you upgrade your realestate.com.au listing?

Yes. Realestate.com.au offers paid upgrades that lift your listing higher and make it stand out in search results, and you can add one at any point in your campaign. The main options are:

Feature: your listing appears above standard listings in your suburb, with a larger image and a highlighted profile.
Highlight: more prominent again, sitting above standard and feature listings, at a larger size.
Premiere: top position in your suburb’s results, the largest format, and the widest reach.

Whether an upgrade is worth it depends on how competitive your area is and how quickly you want to move. A well-priced, well-photographed listing does a lot of the work on its own, so treat upgrades as a boost rather than a fix. With PropertyNow that decision is always yours, listing by listing, and we’ve written about why that individual choice matters following the ACCC’s September 2026 undertaking from REA Group.

The bottom line

You can’t put your own home on realestate.com.au directly, but you don’t need a full-service agency to get there either. A licensed flat-fee service lists your property on the portals for you, you run the sale, and you keep the commission. For most private sellers that’s the best of both: the reach of the big portals, without the five-figure fee.

Ready to list on realestate.com.au?

One flat fee of $979 puts your property in front of buyers on realestate.com.au and the other major portals, and our licensed agents are on hand seven days a week.

Get started

Frequently asked questions

Can I list my house on realestate.com.au myself? No. Realestate.com.au only accepts listings from licensed real estate agencies. To get on there you need either a traditional agent or a licensed flat-fee service that lists on your behalf while you run the sale.

How much does it cost to list on realestate.com.au? Through a flat-fee service like PropertyNow, one fee of $979 covers realestate.com.au and the other major portals until your property sells. A traditional agent instead charges a commission, usually 2 to 3 per cent of the sale price.

Will my listing appear on Domain too? Yes. A flat-fee listing through PropertyNow goes on realestate.com.au, Domain and the other major property websites, not just one portal.

How long does my listing stay up? Until the property sells. There’s no time limit and no re-listing fee with the flat-fee package.

Do buyers know it’s a private sale? Your listing appears under PropertyNow’s agency profile on the portals, because that’s the only way onto them, but buyers contact you and deal with you directly throughout. You keep full visibility of every enquiry and offer.