Will Your Property Be Listed on Allhomes.com.au?
If you’re selling in or around Canberra, this is one of the first questions you’ll ask: will my property show up on Allhomes? It’s a fair thing to check. In the ACT, Allhomes is where a huge share of buyers start looking, so being missing from it can feel like leaving the curtains drawn on the one window that matters.
Is Allhomes included when you sell with PropertyNow?
No. Allhomes isn’t part of the standard flat fee. It’s an optional add-on you can turn on any time from your account, before or after your listing goes live.
A standard PropertyNow listing already goes on the two big national portals, realestate.com.au and Domain, as part of selling privately with us. Allhomes sits alongside those as an extra for sellers who want it, kept as a separate add-on rather than baked into the base price so you only pay for it if you choose to.
What is Allhomes, and why does it matter so much in Canberra?
Allhomes.com.au started in Canberra and never really left. In the ACT and the surrounding towns, a lot of buyers treat it as the first place they look, ahead of the national sites.
That’s unusual. In most of the country, realestate.com.au and Domain carry the bulk of buyer attention and a local portal makes little difference. Canberra is the exception. Decades of habit mean plenty of Canberra buyers have the Allhomes app open before they’ve thought about anything else, and its suburb-level data and price history are part of the local furniture.
So whether Allhomes matters comes down to where your property is.
Should you add Allhomes to your listing?
It comes down to where your buyers are looking, and that puts Allhomes on a spectrum from must-have to nice-to-have.
- Selling in the ACT (Canberra and the suburbs around it): this is the strong case. Allhomes is home turf here, and a chunk of your most likely buyers may check it before, or instead of, the national sites. Close to essential.
- Selling in the southern-NSW towns near the border (Queanbeyan, Yass, Goulburn and the region that trades with Canberra): well worth it. Allhomes has real reach in that pocket, more than you’d expect from a “Canberra” portal.
- Selling anywhere else in Australia (Sydney, Melbourne, Brisbane, Perth, Adelaide, regional centres well away from the ACT): more of a nice-to-have. Most of your buyers will find you on realestate.com.au and Domain, which you already get, so think of Allhomes here as extra exposure that casts the net a little wider. Never hurts, especially if you want your property in front of every audience going.
Picture the person most likely to buy your home. If they’d naturally open Allhomes to house-hunt, it’s an easy yes. If they wouldn’t, it’s still a way to widen your reach, alongside the basics like a sharp ad and good photos.
How do you add Allhomes, and what does it cost?
Allhomes is a paid extra, separate from the flat fee, and it’s opt-in, so you add it only if and when it suits your campaign. You can add it before you go live or partway through, so if the national portals aren’t pulling the local buyers you’d hoped for, you can switch it on then. Add it from your account, or talk to our team and we’ll organise it for you. Your ad carries across, so there’s nothing to rewrite; you’re just widening where it appears.
Allhomes is quote-based rather than a fixed sticker price, so the way to find out what it’ll cost for your property is to ask us. You can add it from your account or get in touch with our team, and we’ll sort you a quote. You pay for it once, and it runs with your listing.
Whether it’s worth it follows the same logic as everything above. In Canberra you’re paying to be seen right where the buyers are, so it’s an easy call. Elsewhere it’s a smaller boost on top of the national reach you already have, so it comes down to how wide you want to cast the net, and plenty of sellers like knowing they’re on every portal going.
The bottom line
Allhomes isn’t included in PropertyNow’s standard service, but it’s a quick optional add-on you can switch on whenever it suits. Your listing already reaches the national audience through realestate.com.au and Domain. Allhomes is the extra that really counts if you’re selling in Canberra or its surrounds, where it’s part of how locals house-hunt. Selling elsewhere? It’s a nice-to-have that widens your reach a little, so it’s yours to weigh up. There’s no wrong answer, and a bit of extra exposure never goes astray.
Thinking about selling privately?
List on realestate.com.au and Domain from one flat fee, and bolt on Allhomes whenever your local market calls for it.
Frequently asked questions
Is Allhomes included in PropertyNow’s flat fee?
No. Your standard listing goes on realestate.com.au and Domain as part of the flat fee. Allhomes is an optional add-on you buy separately.
How do I get my property onto Allhomes?
Add the Allhomes option from your PropertyNow account, or ask our team to organise it, and we’ll extend your existing ad onto allhomes.com.au. You can do it before your listing goes live or partway through.
Is Allhomes worth it if I’m not selling in Canberra?
It’s more of a nice-to-have outside the Canberra region. Most of your buyers will come through realestate.com.au and Domain, which you already get, so Allhomes there is extra exposure rather than essential, handy if you’d like your property in front of the widest possible audience.
How much does the Allhomes add-on cost?
It’s a one-off cost, and it’s quote-based rather than a fixed price. Get in touch with our team and we’ll give you a figure for your property.
Can I add Allhomes after my property is already listed?
Yes. You can switch it on at any point during your campaign, which is handy if the national portals aren’t reaching the local buyers you expected.
Is Allhomes the same as Domain?
No. They’re separate portals with separate audiences, and Allhomes is especially strong in Canberra. Being on Domain doesn’t automatically put you on Allhomes; it’s a separate listing.
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Written by The PropertyNow Team. This article is general information to help you decide how to market your property and isn’t financial or professional advice.