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Selling your own home online has never been easier. Here’s how.


Once upon a time, the only practical way to sell your home was through a real estate agency. They had the client base, promotional tools, and property market know-how to get the best price.

Today it’s a totally different story. With 90% of Australian property buyers finding their next property online, it’s never been easier for sellers to list their home online themselves—minus the agent.

Plus, with agent’s commissions now running into the tens of thousands, it just makes sense for owners to take the DIY approach.

Here’s how to do just that!

Choose your campaigns.

There are plenty of websites online dedicated to getting your house sold. Some of the bigger players include and Domain, and it’s easy to see why. Their listings are polished and easy to read at a glance, which means they get a lot of views and traffic on their website.

So, when choosing where to list your home online for sale, be sure to shop around. Each site has its own campaign lengths and prices, so find one that works for you.

Hot tip: You MUST list your property on or it’s like you’re not on the market at all. Don’t get caught paying $100+ for a private sale site that doesn’t list your property where your best buyers are searching—you’ll be throwing your money away for nothing.

And, if you choose PropertyNow to help you sell online, you’ll also get your listing on, Domain and REA so that you can take advantage of their enhanced buyer traffic.

Take photos of your home.

With smartphone cameras taking high-quality photos better and better each year, there’s no reason why you can’t do your property’s photoshoot yourself.
We’ve gone into more detail about home photography tips, but here’s the gist of it:

  • Give your home a clean and tidy before taking the photos
  • Get a wide-angle
  • Make use of natural lighting
  • Less is more. It’s better to give potential buyers a taste then let them come and see for themselves. Five to ten photos are plenty.

If you’re still not confident behind the camera, you can always outsource to a freelance photographer to get some high-quality pics while keeping the price of selling your home online down.

Write a killer property description.

No one knows your property like you do, so there’s no one better to highlight its features! For some, writing a professional spiel for your home when selling online can be daunting.

If you follow this simple formula, you’ll have a killer property description for your online house listing in no time:

  1. Write a headline. Keep it short and sweet! Put your home’s best features into a brief sentence. Puns and alliteration are encouraged. For example:‘Location and Lifestyle! This house has it all.’
  2. Open the advertisement. The first sentence will either win them over or lose their interest, so this one’s important!‘Prepare to be impressed the moment you arrive at this stylish 4-bedroom home in one of Melbourne’s most popular and family-friendly estates.’
  3. Paint a picture. Next, list the property’s features with descriptive words and positive connotations. Tell a story—it’ll help potential buyers see themselves in the house. This should be about 3-4 sentences long at a minimum.‘Two distinctive living rooms provide dedicated space for retreat and entertainment or a separate place for kids to play.’
  4. Finish with a closing statement. This should signal to the reader what they need to do next and remind them why they’re interested in the first place.‘This pristine property in a prime position is all you could ever need! Make an appointment today – it won’t be on the market long.’

If you want a really polished advertisement when selling a house online, we’ve got more info here. And if taking your own photos and writing your own copy sounds like your personal nightmare, we can help! Click here to chat about what you need.

How to choose the right provider.

We know it can be tough working out who to go to when you need help selling your house online. So, we’ve put together a quick checklist on how to evaluate a provider to make sure they’re the best ones for your needs.

  1. Be clear about how a provider will handle your enquiries.
  2. Always check their licenses are valid in every state. If they don’t have them up to date, can suspend their account and the money you’ll spend will be wasted because your listing won’t run.
  3. Have a chat to a real person about how their process works.
  4. Know how much support you’re getting from the outset
  5. Check how to make updates and how fast they’ll take effect.

Owners can sell a house online themselves and save.

Listing your property online doesn’t have to cost you an arm and a leg—and you don’t have to go it alone!

If you want to skip the agent’s commission fees and gain that satisfaction of selling it yourself (but still want some support along the way), PropertyNow is for you.

As an extra service, we can also arrange taking the heavy lifting out of selling a house online by arranging marketing elements like photography and copywriting in a few clicks, so your photos and property description are top-notch.

Were you looking for more resources to help you sell a house online? We’ve got you covered with our Ultimate Guide to Selling Your Own Home.

PropertyNow—The only online home selling platform you need.

There are plenty of independent sites to list your home when selling online, so we’ll do you one better: when you list with PropertyNow, your property will be listed on Domain,, and seven other real estate sites too!

Plus, when you list with PropertyNow, you’ll stay listed and fully supported until you sell your property. No hidden or ongoing charges here—our flat fee of $794 will keep you listed and supported until sold.

Want extra support? Join our Facebook Community —it’s a great place to chat to those who’ve sold with us before, learn the skinny on how to market your property or deal best with buyers, and our team’s also on hand to answer any questions you might have.

If you’re ready, so are we. Access our free For Sale By Owner Checklist and get in touch now.

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