Everyone knows great photos sell property. We also know it’s not easy taking them. 4 professionals share their real estate photography tips.
Let’s be honest. First impressions count and buyers tend to equate poor photos with a shoddy property. So quality, eye-catching images are essential when it comes to selling your home. Let’s look at some real estate photography tips – including some handy insights from the professionals.
‘Prep’ each room
Most professional photographers prep a room before they take photos. This means making sure there isn’t too much clutter or furniture in odd places that will disrupt the flow of a photo. Many offer real estate styling as part of their overall service because they understand how to make a room visually appealing for photography.
Seek the best perspective
Property comes in all different styles, shapes and sizes. And no two rooms are similar. You want to use the furniture, windows and layout in the room you’re photographing to create the best visual flow. Your photo needs to lead the eye inwards through the room. So taking your photo from behind a couch, for example, isn’t the best angle because your visual flow is disrupted.
When it comes to composition, Stefan Young, Real Estate Photographer and Director of Capture Real Estate advises, “ The wider the shot the better. You want to capture as much of a room as possible, so shooting wide angle from corner to corner works well. The height of the camera is also important. At Capture Real Estate, we tend to position our tripods at ‘light switch’ level, this way you won’t have empty spaces of ceiling or floor, you capture the right amount of detail in a room.”
Enhance natural lighting for external shots
Pick the best time of day most suited to your property. This depends on the direction your property faces and the amount of natural light available. You want to enhance the light you have and avoid shooting into the sun. According to real estate photographer Phil Blackman of Pixelworx Images,
“It’s about the hardness, softness and colour of the light. Often, the light can be better later or earlier in the day when the sun is lower in the sky and less severe. When the sun is glary, it creates too much contrast between light and dark spaces.”
Realscope Photography takes many of their external shots at dusk with all the lights in a property turned on. “ This creates a sense of glamour and adds visual impact,” says Amy Hope, Director of Realscope . “It needs to be early enough to have natural lighting so you can capture all the detail in the garden, but still have the warm glow from your windows.”
Great photos sell property…
It’s temping to whip out your camera and start shooting away. But great photos take planning, consideration and a little know how.
Want more real estate photography tips? Watch our video tutorial How to take great photos of your house .