Hi guys, if you’re watching this video you’re probably wondering about whether or not you should display your address – the quick answer is that you should.
If you don’t display the street address you’re sending buyers a message straight away that you have something to hide. They may decide not to enquire, figuring that your property is probably located in a bad area.
Hiding the street address also makes it harder for buyers to find and view your property which is the opposite of your goal.
Another downside of hiding the street address is that the automatically generated map on your listing will show an entire suburb view, and the centre point of that view may well be in a much less desirable location than your home (such as on a main road).
There is a school of thought that if you hide your address you’ll experience more enquiries as buyers will want to know where your property is. The idea is that you can then use this opportunity to pique the buyers interest and convert them into a solid lead. This practise is suited to a real estate agency because they have numerous listings that may interest the buyer but it’s not much help to you as a private seller. The reason for this is that even if you do get more enquiries, they’re useless to you if the buyer is not interested in your street. More importantly hiding the street address irritates buyers and really doesn’t help get the process started off on the right foot.
A concern a lot of people have about displaying their address is that they’ll get people just showing up and expecting to inspect the property on the spot. In reality, this is extremely rare, particularly if your market your property in such a way that it is not immediately evident that it is a private sale.
The only time you shouldn’t be displaying the address of your property is if is you have some kind of special circumstances involving your personal safety as this needs to be paramount.
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