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For more than a decade REA (realestate.com.au) did not accept private sales on its website. It now does accept private sales under certain circumstances only and via a licensed real estate agency such as PropertyNow.

The CEO of realestate.com.au stated in 2011 that REA had been out of step with industry regulatory practices in relation to its Private Sale Policy.

This statement by REA is perfectly in line with the stance PropertyNow has held in relation to realestate.com.au for over half a decade.

PropertyNow has been central to several watershed moments which have changed the selling and marketing of Property in Australia.