Are private sellers really at a disadvantage?
This is the question we’re most commonly asked. The short answer is simply, no. We believe the ‘private seller disadvantage’ is more a problem in mindset, rather than a real problem. Traditional agents would have you believe that it’s impossible to sell your home without them, creating a fear of the unknown is how they get clients and ultimately, commission.
So, what is the difference? Firstly, you’re going to be answering enquiries yourself. This can scare some sellers but oftentimes they later find they preferred this system. Most buyer enquiries involve simply answering questions about your property and arranging inspections, the benefit of private selling is that it cuts out the middleman.
Marketing is another comparison that’s often incorrectly made. The truth is that we market your property in the same way an agent does, except for some small differences i.e an agency window display or advertising in the local newspaper (which, with all the commission you’re saving – you could do yourself.) We list you in the same capacity on websites like Realestate.com.au and Domain, however, we don’t force you into automatically paying for an upgraded listing i.e Premiere, Highlight or Feature as this isn’t always necessary – we give you back the choice, instead of a $5000 marketing bill.
Only an agent can negotiate? We call hogwash. If fear of negotiation is what’s holding you back from private selling, we offer this service for a $500 fee (much less than an agent takes out of your sale.) In our experience, however, owners and buyers are more than happy to do this themselves and do it easily. For nervous nellies, we’re completely available to support and guide you throughout the process, 7 days.
So where does that leave us? We like to tell those thinking about trying a sale by owner model, that instead of paying an agent to open a door for you, you’re opening that door yourself. You know your own home, why shouldn’t you be the best person to sell it? We need to change how we look at property sales, Australians are doing it every day – saving themselves thousands in commission and marketing costs.